SelfDesign 2018 Logo Assets and Brand Standards

Please follow strict guidleines for logo use as specified in A Guide to the SelfDesign Brand Standards 2018

To download a logo, right click over the logo and then choose "Save image as..."

Use ONLY for icons


Size: 16 x 16 - Use for Favicon
https://assets.selfdesign.org/favicon.ico

Size: 72 x 72 - Can be used for Favicon
https://assets.selfdesign.org/images/spiral/sd-spiral.png

Primary Brand Colours

Primary
HEX    :   #f09350
RGB    :   240, 147, 80
CMYK :   2, 50, 76, 0
Supporting
HEX    :   #808080
RGB    :   128, 128, 128
CMYK :   52, 43, 43, 8

SDLF Colours

Primary
HEX    :   #005d9b
RGB    :   0, 93, 155
CMYK :   96, 67, 12, 1
Supporting
HEX    :   #507193
RGB    :   80, 113, 147
CMYK :   75, 51, 26, 4

SDF (+SDGI) Colours

Primary
HEX    :   #7c1b46
RGB    :   124, 27, 70
CMYK :   40, 98, 50, 30
Supporting
HEX    :   #946a6e
RGB    :   148, 106, 110
CMYK :   40, 60, 47, 11

SDLC Colours

Primary
HEX    :   #008391
RGB    :   0, 131, 145
CMYK :   86, 33, 38, 4
Supporting
HEX    :   #679498
RGB    :   103, 148, 152
CMYK :   : 63, 30, 37, 2

SDHL Colours

Primary
HEX    :   #77a441
RGB    :   119, 164, 65
CMYK :   60, 17, 100, 2
Supporting
HEX    :   #74948e
RGB    :   116, 148, 142
CMYK :   58, 31, 43, 3

Journeys Colours

Primary
HEX    :   #565da9
RGB    :   86, 93, 169
CMYK :   76, 70, 0, 0
Supporting
HEX    :   #5b6c92
RGB    :   91, 108, 146
CMYK :   71, 57, 24, 4

RESOLUTION

Actual resolution varies depending on the use and application. Values below are only recommended guides and are not set rules. Dimensions represent recommended Max Width x Max Height. Any variation within the maximum limit for each side is allowed. For example, for medium, 420x760 is acceptable because it is within 800x800.


FILE TYPES

  • ALWAYS use and save as JPG
  • Use PNG only if the image has a transparent background (eg. icons)


JPG COMPRESSION

General rule, around 60%-80% of the max value allowed in the settings.

  • Lower value = higher compression = lower image quality = smaller file size
  • Higher value = less compression = higher image quality = bigger file size

In Photoshop settings, Quality = 8 - 10 (recommended = 10)


DPI (dots per inch or pixels per inch)

  • Always set at 72dpi for general web use, PDFs, Google Docs, slides, etc
  • NEVER use 300dpi. This is only from print applications.


IMAGE/COLOUR MODEL

  • Always use RGB.
  • CMYK is only used from print applications. CMYK images will render differently on web browsers.


COLOR PROFILE

Save images in the sRGB color profile. If images don't look right on mobile devices, it's probably because they don't have an sRGB color profile.
More info: 12 common image formatting mistakes to avoid on your website